P11 was awarded the opportunity to produce a new, national, senior brand for global leader Greystar as it expands its already successful 55+ living portfolio. The market research conducted by the client was the strategic catalyst to perfectly align our naming, positioning, vision, and creative work, with the middle-market senior lifestyle and values. ALBUM was created with a passion for Americana style, authentic expression, and feel-good living. The seamless marketing package created by P11 was essential for ALBUM’s successful launch into the ever-growing, national senior housing marketplace. Contact Jasvina now to find out how P11 can make your 55+ community stand out in today’s highly competitive environment. View our senior living portfolio now.