P11 provides real-time insights and thought leadership across all facets of real estate. In our latest P11 STUDIO SESSIONS, we feature Robin Craig, a seasoned expert and independent consultant in the 55+ market, with an impressive background in psychology and extensive experience in marketing and leadership roles at companies like Monarch Communities, Centex Homes, Brookfield Homes, Greystar, Avenida Partners, Corman Leigh Homes, Kisco Senior Living, MarketVue, MBK Senior Living, and Avenida Partners.

Her career reflects a deep commitment to senior living and active adult markets. In this exclusive interview with P11’s Kendall Carre, Robin shares key insights into the evolving 55+ market. Key discussion points include comparing the 55+ market from 10 years ago to the present, the built-to-rent cottages trend, the stage of life versus the stage of lifestyle, and the debate between renting and owning. Enjoy this exclusive P11creative thought leadership series!

See Part 1 of 3

See the entire interview

P11’S TAKEAWAYS

• LIFESTYLE is more important than the housing aspect for today’s 55+ consumers.

• Recent Market Changes include a SHIFT FROM LUXURY URBAN TO SUBURBAN MID-MARKET properties.

• Demographic shift as YOUNGER RESIDENTS (55+) ARE MORE ACCEPTING OF A RENTAL LIFESTYLE.

• Managing these communities from scratch is difficult. DO YOUR HOMEWORK to do it efficiently and effectively.

• PRE-LEASE while you are still in construction for a new community. Seniors need time to commit.

• Make sure your MESSAGING RESONATES with the seniors and their adult children.

• More RESIDENT-DRIVEN PROGRAMMING that gives people purpose and TARGETED MARKET APPROACHES will lead the future.

• ONGOING MARKET ANALYSIS and COMMUNITY TEAM ENGAGEMENT are still crucial in this competitive market.

• Use P11creative for all of your 55+ marketing. With nearly 40 years of real estate marketing success and results for our clients, as well as extensive experience in the 55+ sector, we can ignite, power, and amplify your 55+ communities today with our innovative, strategic, and creative marketing solutions. Contact us now and let’s chat.