With over 20 years of experience in real estate marketing, dynamic branding, and as the current Director of Design & Marketing at MBK Rental Living, Lisa Cabral possesses extensive experience in the multifamily sector, contributing to the growth of successful and vibrant communities across the western US. Join host P11 Executive Vice President Kendall Carre as she asks the questions professionals like you want to know. Key topics include successful retention strategy tips, thoughtful amenity offerings, and dare we say it? Keeping residents happy. In addition, she provides innovative insight into current trends, with a dare-to-be-different attitude and a mindful approach to environmental factors.

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P11 TAKEAWAYS

MAKE THE INSIDE AND OUTSIDE EXPERIENCE JIVE. Reinvent the definition of an all-inclusive place to live inside and outside, and how complementing each aspect with the other creates a complete living experience.

LEARN WHAT PEOPLE REALLY WANT. DON’T GUESS. Anticipate the needs of renters and enhance features that matter most to them by asking them. What do they really want and need? If it’s safety, ensure your community is ahead of the curve in safety practices, technology, and the locations you develop in.

GOOD SERVICE IS THE KEY TO RETENTION. Make maintenance requests a top priority every time. Your community is only as good as the most recent maintenance request and how it's handled.

OPPOSITES ATTRACT. Try unusual pairings for amenities to create variety and a balanced lifestyle. For example, at Lisa’s new community, Zia in Anaheim, CA, they have a fitness center with a dedicated Jujitsu space as well as a courtyard designed as a calming Zen garden as part of their amenity offerings.

HIRE THE RIGHT STRATEGIC PARTNERS. Hire P11creative to develop strategic digital marketing solutions that convert, similar to those implemented in collaboration with MBK and Greystar. With nearly 40 years of proven real estate marketing expertise and a strong command of innovative technologies, P11 is your trusted partner for delivering real-time results in all aspects of multifamily marketing. Contact us today to explore opportunities to elevate and amplify your community marketing efforts and success.