P11 collaborated with longtime partners Intracorp and Greystar to create the website and collateral elements to launch the new luxury apartment community, AURUM in Irvine, CA. Meaning “gold,” all of our digital solutions for AURUM had to be dazzling, and they are. Under the hood, we’ve got expert SEO and curated content to attract the precise target market the client is seeking. Consumers can check availability in real-time, get to know the area instantly with a custom interactive map, space plan their floor plans, and more.Creatively, the sophisticated art direction and messaging are on point with the use of black-and-white lifestyle images and subtle touches of gold. In addition, the interface is very organized and very easy to use both on computers and mobile devices. This reflects the attention to detail and quality assurance that P11 is known for. Check out the AURUM website now.Multifamily marketing solutions can be yours too. P11 is here to help you surpass your occupancy goals faster and easier. Let’s chat more about the possibilities to amplify your existing or upcoming apartment communities now.