We are pleased to formally announce that P11creative has been appointed as the official digital marketing partner for Anthem Properties' Northern California portfolio. This includes four newly launched residential communities as well as a large-scale, master-planned development. Since its founding in 1991, Anthem Properties has established itself as a leading player in the real estate industry, with a proven track record in development, investment, and asset management across both the residential and commercial sectors.

Anthem Properties selected P11 for our comprehensive digital marketing solutions, robust reporting, and strategic insights that drive measurable, real-time results aligned with their business objectives. Our tailored approach supports their goal to scale up and maintain growth in a highly competitive real estate market, especially for new construction and master-planned communities. The scope of our partnership includes a multi-channel strategy encompassing Paid Search, Display, and Paid Social Ads across five of their properties.

Check out these results! P11 Results: May-August 2025• Average CTR of over 10% for non-brand search campaigns• Average CPC of $1.20 for paid search• Over 730 Google-driven leads• Average of 99% Google Optimization Score that maximizes ROI• Meta Creative A/B testing schedule for improved paid social performance• Stronger reporting for improved decision-making and budget recommendations

After this impressive initial digital performance, Anthem Properties aims to further boost its momentum by partnering with P11's highly effective and strategic non-digital marketing capabilities, such as targeted Direct Mail campaigns, to expand its reach and impact. With over 40 years of experience as the leader in national real estate marketing, P11 offers comprehensive marketing solutions that will ignite, power, and amplify the success of your communities. Discover our innovative solutions and strategies today, and let’s connect soon to explore how we can grow your business together.