P11 was happy to collaborate with client Molasky Group a few years back for The Harrison — a luxury apartment community in downtown Glendale, CA. We provided a full scope of marketing services including positioning, naming study, identity design, website, illustration, collateral, and more. The concept behind the marketing was “dapper downtown dynamic.” It blended the downtown vibe with timeless boutique-hotel-inspired creativity and sophistication to appeal to Los Angeles area urbanites and creative professionals who work in the nearby entertainment industry hubs such as DreamWorks. Be sure to check out our Case Study.