The multifamily real estate market has been a hot commodity in recent years, with communities moving to new ownership and/or new management companies, and P11 has deep experience in facilitating these transitions. So, when Invesco purchased Broadstone Little Italy in Downtown San Diego and brought on SRG Residential to manage, P11 was retained to orchestrate the name change to Instrata, Invesco’s Luxury Residential brand. Scope of marketing services included collateral, signage, and an immersive online experience that perfectly captures the desirable harbor/downtown locale as well as the modern residences and amenities. By leveraging dynamic programming, compelling storytelling, and robust placemaking, the Instrata Little Italy website provides this community with a distinct digital advantage. At P11, our fresh perspective and tactical insights take your marketing efforts to the next level. To amplify your brand and boost your business, contact us today.