Case Studies

CHALLENGE Thriving is a passion. Busy professionals were looking for a new urban sanctuary to indulge that passion. P11 created the heart and soul of Bloom with vision & positioning, naming study, identity design, messaging, collateral design, signage, and displays. A full website with interactive components and compelling UX, plus a strategic digital marketing campaign, gave it even more momentum.

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TARGET Renters who want luxury that’s more down to earth

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AUDIENCE Professionals, educated, free-spirited, and expressive

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INSPIRATION The location’s street name (Sunflower), the rich agricultural history of the area, and the opportunity to flourish in new ways.