Case Studies
Vistera of Venice
CHALLENGE Even before a groundbreaking, building the soul of a community is critical to laying the emotional foundation for success. P11 led the way with decades of experience in masterplanned marketing, a complete brand journey and launch that included vision/positioning, naming, identity, and digital implementation and management across multiple platforms.
TARGET Snowbirds, people seeking to relocate to a warmer climate, and first-time homebuyers
PSYCHOGRAPHICS Outdoor-oriented, very social, education is important, and want a have-it-all lifestyle
INSPIRATION Sister city of Venice, Italy, immediate connection to nature, great schools, and modern life
RESULT A complete and seamless launch for the client with immersive and tactical digital experiences and ongoing marketing, achieving impressive engagement from consumers and brokers alike, and continues to fulfill the brand’s promise of “Altogether Yours.”
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