Case Studies

CHALLENGE When we started working with SALT, we began a transition from for-rent apartments to for-sale condos, using a marketing mix of CPC, paid social, and organic social. Meta is our newest campaign effort, with an emphasis on website traffic and establishing brand relevance on the platform. By creating a unique organic profile on Facebook and Instagram, and an associated ad account, we have grown the page from 0 to2,600 real followers in just 4 months. Our CPC campaigns have served over 1,000,000 impressions, with significant low-cost clicks and conversions.

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TARGET Second Home and Move Down

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AUDIENCE San Diegans and other Southern Californians looking for oceanfront properties and an authentic beach town vibe. Out-of-state residents wanting a beach and vacation homes.