Case Studies
Encore

CHALLENGE The client designated this community as ENCORE. It was P11creative's responsibility to enhance its appeal through exemplary design and strategic communication. The architecture was contemporary, and we complemented it with a refined identity design. For creative exploration, we utilized grayscale photography and airy layouts to evoke a distinctive mood. The comprehensive scope encompassed identity design, stationery system, a complete website, email marketing, garage graphics, floor plan inserts, and additional elements.
TARGET Silicon Valley professionals seeking life balance with the best of modern living in a timeless natural setting
PSYCHOGRAPHICS Self-starters, intuitive problem solvers, and obsessed with design
INSPIRATION Modern art museums, film noir, and natural tranquility

RESULT
- Rapid lease up and surpassing initial occupancy goals
- Stunning branding and strategic marketing that was elevating and brand forward
















