Case Studies
Name
Epoca
Client
ColRich
TYPE
Master Planned Community
Location
South San Diego, CA
CHALLENGE We inherited the Epoca branding and graphic elements and transformed them into a comprehensive digital marketing strategy targeting maximum reach among future homeowners. This was in addition to building a complete and custom community website with SEO, analytics, ongoing blog content, and more.
TARGET First-time homebuyers
AUDIENCE Trendy/hip San Diegans seeking fresh architectural design and a modern farmhouse community vibe.
INSPIRATION: Epoca name and San Diego lifestyles
RESULT
- Our campaigns across Google CPC, Performance Max, and Meta platforms — Facebook and Instagram feeds, stories, marketplace, and reels — delivered 962,021 impressions and generated 320 on-platform leads. Compared to previous periods, Google CPC campaigns achieved higher conversions, click-through rates, and engagement through diverse themes and targeted messaging
- Meta resulted in 281 on-platform leads with a $9.87 cost per result and nearly 250,000 total impressions across campaigns. Avg CTR was 4.67% on retargeting
- CPC Campaigns earned 1,545 conversions (+167.94%), 3.35% conversion rate (+80.15%), 45,642 clicks (+65.74%), 2.73% CTR (+311.02%), and a 2.76% interaction rate (+268.85%)
- Branding and storytelling continuity
- Crossed the finish line to final sell-out
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